Suzanne Neville is a globally celebrated bridal fashion designer, used by celebrities and known for her masterful pattern-cutting skills, earning her the title "Corset Queen" for her exquisitely flattering silhouettes. Based in a prestigious London studio, she leads one of the UK’s last true British couture houses, crafting unique designs with unparalleled precision.
The former WordPress site suffered from subpar design, performance, and poor SEO practices. ID Studio was entrusted with a full website overhaul, implementing:
The website features a duel backend, providing Suzanne Neville with a fully adaptable and powerful content management system. ProcessWire CMS drives the marketing site, enabling flexible content creation through customisable modules.
Laravel supports the backend, powering eCommerce, secure payments, booking and enquiry management.
The previous website faced numerous challenges. Poor design strategies undermined its alignment with the established brand identity and positioning.
An old WordPress system presented security concerns, potentially exposing the website to cybersecurity issues.
Additionally, UX was hindered through slow page speeds and a bloated code base negatively affected search engine optimisation (SEO).
There were responsiveness issues that plagued the website, leading to an poor user experience on smartphones and tablets.
The website's limited functionality hindered its ability create leads and manage showroom bookings for the London location.
It was determined that the website demanded a complete rebuild to better align its visual design with the brand’s identity.
Numerous planning sessions with Suzanne Neville’s in-house team were fundamental in determining the website’s new direction, with a clear focus on business and website goals.
A mobile-first design strategy made sure of a seamless performance across all devices for the new website. A streamlined, faster-loading codebase help to significantly boost Suzanne Neville’s SEO and search engine rankings.
Enhanced features were incorporated to support the business model, including online booking, sales processing, and order management capabilities.
The end result is a stunning showcase marketing website that resonates with its target audience and has received praise from Suzanne Neville and customers alike. Of course it goes without saying that good photography and videography is an essential part of the Suzanne Neville experience.
