~ 6 min read
ID Studio have been designing websites for over 25 years. In this insights article, we will walk you through the different stages of creating a website. From strategy and planning through to going live, we will detail the complete design and development process that enables us to deliver a website that reflects your business's identity and brand, connects with your target audience, and boosts conversions.
The discovery stage is one of the most important phases of the web design project, as it lays the foundations for the entire build. This is where we need to ask the right questions, listen closely, and gain a comprehensive understanding of your website's goals, target audience, and objectives. At ID Studio Perth, we break the discovery phase into five main areas.
Once the discovery stage is complete and a thorough understanding of the client's web design needs has been established, the next step is to define the project scope and direction. This involves using the information gathered from the client and conducting additional research. The findings are then shared with the client to ensure they align perfectly with their vision and goals. This step is crucial as it also helps to set realistic expectations and clear deliverables.
It’s now time to focus on creating an outline and understanding the website's structure, operations, and flow. Getting this stage right ensures that we are not wasting time and resources during the design process.
At ID Studio Perth, we have an incredible creative team that will design a stunning, user-friendly website. Clear and transparent communication between the client and our agency is essential to ensure complete alignment with the design goals and expectations.
Once the designs are approved, our developers turn them into functional websites through front-end coding. This phase involves transforming static layouts from Figma into interactive web pages using HTML, CSS, and JavaScript. It encompasses everything users see and interact with - from navigation menus and user journeys to responsive layouts that adapt seamlessly across devices. The aim is to ensure the site not only looks impressive but also operates smoothly, delivering an engaging and intuitive user experience.
At ID Studio, all development is carried out in-house, adhering to the latest industry standards with clean and efficient coding. This phase concentrates on building the website's core functionality, including content management systems, integrating third-party APIs, and creating a secure and scalable foundation. Unlike some agencies that rely on specific platforms, we select the best technology stack based on your unique requirements, whether that’s a custom CMS, an eCommerce solution, or a web application.
Once the content management system has been implemented, the focus shifts towards populating the website with content. This is the copy that communicates your message, explains your services, and guides users toward taking action. Strong, well-structured content is just as important as design, helping both with user engagement and search engine visibility.
To avoid rushed writing that doesn’t do your business justice, it’s best to plan and develop content while the website is being designed and coded. This way, the copy can be tailored to fit naturally into the layouts, ensuring every page feels cohesive, professional, and purposeful.
If required, ID Studio has a great content writing team that can assist with this process.
Before your website goes live, thorough testing ensures everything works flawlessly. This stage involves checking functionality, usability, and performance across different devices and browsers. Our team tests forms, links, navigation, load times, and interactive features, as well as identifying and fixing any bugs or errors. We also review content placement and ensure the site meets agreed accessibility standards and SEO best practices.
The final step in the web design process is launching your website. This involves transferring the site from a development environment to your live server, ensuring all links, features, and integrations work correctly. The ID Studio QA team conduct final checks on performance, security, and SEO settings to ensure everything is optimised from day one.
Once live, your website will require regular updates, monitoring, and support to stay secure, fast, and fully functional. At ID Studio, we offer flexible ongoing website support to suit your needs, whether that’s ad-hoc assistance or a premium retained option with a detailed Service Level Agreement (SLA). All bugs and issues identified within the first three months after launch are resolved free of charge, giving you peace of mind while your site settles into live operation.
If you are thinking about getting a new website built or require an update to your existing site, schedule a meeting to see how we can help.
